NDC in Practice

NDC in Practice Airline Conference

Chania, Crete 27-29 September, 2016

JR Technologies has developed and delivered the industry’s first live NDC platform for Insel Air. We created this conference to share our experiences and show how an NDC platform can enhance and transform the business of running an airline. NDC enables agility and rapid time to market, it ensures a competitive advantage. It requires certain integrated tools that are difficult to build within the current PSS infrastructure. A new type of technology platform is needed: the JR Technologies NDC platform. We invite you to see it in action.


Who should attend?

This is an ‘airlines only’ event. We are inviting commercial, marketing, and distribution strategy decision makers as well as revenue managers and pricing experts.


Top 10 reasons why you should attend:

1. Your airline is working on an NDC strategy and you want to learn more.
2. Your airline has started developing certain tools towards NDC and you want to see the full picture.
3. You want to see real systems, not power point presentations.
4. You want to understand costs, implementation strategies, timelines
5. You already know that an NDC transformation is quite complex, so you want to know where to start and why.
6. Learn the truth about airline retailing and how the proper tools will give you a competitive lead.
7. Learn how your competitors’ limited distribution capabilities can be leveraged to your advantage.
8. Learn about various approaches to an NDC strategy and how each approach impacts de-commoditization.
9. Understand the opportunities offered by One Order, that make your business leaner and more agile.
10. Location, Crete is ideal in September, not too hot, not too cold. We have squeezed some time into the agenda to enjoy the island and selected a conference hall in the old port surrounded by some of the best restaurants on the island. Just watch this video. The images speak louder than words.

Conference Agenda

1Bus Transfer from Heraklion or Chania Airport to Hotel in ChaniaCAM
2Welcome cocktail party19:30 - 23:30 CAM
1Registration08:00 - 09:00 CAM
2Welcome Remarks - Introduction 09:00 - 09:15 CAM
3IATA updates on NDC Adoption09:15 - 09:25 CAM
4InselAir- NDC Perspective09:25 - 09:35 CAM
5Lufthansa Systems (LSY) - Opening Remarks09:35 - 09:45 CAM
6Airline Retailing - Discussion on Branded fares, merchandising, and NDC platforms. What is the difference? 09:45 - 10:45 CAM
7Coffee Break10:45 - 11:00 CAM
8NDC in practice11:00 - 13:00CAM
9Lunch13:00 - 14:00 CAM
10Pricing & Revenue Management - LSY will describe a joint JRT/LSY solution for Real Time Dynamic pricing 14:00 - 15:00 CAM
11Big Data and Pricing - A look from outside the industry15:00 - 16:00 CAM
12Networking Cocktail19:30 - 23:30
1Welcome note - Recap on 1st day09:00 - 09:15 CAM
2Order/Offer management - InselAir case study09:15 - 11:15 CAM
3IATA's One Order and Implications on DCS & Revenue Accounting 11:15 - 12:15 CAM
4Distribution through travel agencies12:15 - 12:45 CAM
5Lunch & Coffee Break - Networking12:45 - 14:00 CAM
6One Order DCS and Rev. Accounting14:00 - 16:00 CAM
1Build Your NDC Solution09:00 - 16:00 CAM
2Farewell Beach Party19:30 - 23:30
1Bus Transfer from Hotel to Heraklion or Chania Airport

Travel Information



Centre for Mediterranean Architecture (CAM)
Old Venetian Harbour, Chania, Crete Greece
email: info@keppedih-cam.gr
phone: (+30) 28210 34200, 28210 34210



Chania Airport “Daskalogiannis” to Venue~ 15km
Heraklion Airport “N.Kazantzakis” to Venue ~ 140km



During summertime Chania is a very busy tourist destination and you are advised to book your hotel early in advance. Upon your registration you will be emailed with a special booking code for the following hotels.


Kydon Hotel


Kriti Hotel


Porto Veneziano Hotel

Porto Veneziano

Samaria Hotel


Avra City Hotel

Avra City

Learn more about Chania!

Welcome to Chania!!
Chania is the second largest city of Crete and the capital of the Chania regional unit. It lies along the north coast of the island, about 70 km west of Rethymno and 140 km west of Heraklion. It is one of the most popular destinations in Greece, as it combines unique natural beauty with rich history and significant cultural heritage. Take a look at Prehistoric Cydonia which is located beneath the modern city. Discover the Venetian and Ottoman era with a walk through the narrow streets of the Old Town and a visit to the Church of St. Nikolaos at Splantzia square. Learn about the struggles for independence and union with Greece at the Maritime Museum.

The climate of Crete is considered one of the finest and healthiest in Europe, with mild winters and dry summers. This enables the visitor to enjoy all year round the beauties of the island. Nature lovers will find in Crete a paradise on earth as there are amazing places such as canyons, caves, waterfalls and mountains to explore. Those who love sports such as windsurfing, kite surfing, diving will find Crete a unique destination as opportunities to practice are countless. Needless to say that being on an island there are numerous beaches available for swimming. The most famous are the lagoons of Balos and Elafonisi, while the organized beaches of Agia Marina, Stalos and Platania, located near the city, are very popular and the nearby beach bars are the heart of summer fun!

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